2013: A Record Year for Airstream
We just want to begin by saying a huge thank you to all of the 'Streamers and the Dreamers out there. This past year was one of incredible adventures, exploration, dreams and growth here at Airstream, and we couldn't have done it without you. You all are our community and our friends - the ones who make Airstream and "Live Riveted" what it is. We've enjoyed hearing about your travels and lifestyle on social media, in person, and throughout the nation.
In 2013, Airstream experienced incredible growth - all as a result of your endless support. From record sales, to a huge increase in conversations with you all on social media, this past year sure was one for the books. We can't want to see what is in store for 2014.
For the Dreamers, we hope this is your year! For the 'Streamers, keep sharing photos and stories of your adventures. And for everyone, keep on the #LiveRiveted life. There's no better way to live.
Share your experiences with us on Facebook, Twitter and Instagram and keep us updated using #LiveRiveted. More than anything, know how thankful we are for you traveling this road with us. Check out the update below for more details on our record-breaking year.
AIRSTREAM REPORTS RECORD 2013 SALES
Iconic American RV Manufacturer Ends 2013 Up 59 Percent
Airstream, the most recognized RV manufacturer in North America, and subsidiary of Thor Industries, Inc., announced a 59 percent sales increase in calendar 2013. Airstream, which manufactures travel trailers and Class B motorhomes, attributed its second year in a row of record growth to a more committed dealer network, accelerated marketing efforts and an overall industry uptick.
Sales of Airstream’s Interstate Type B motorhomes were up 51 percent year over year, while travel trailer sales increased 59 percent, putting production levels of all products at highs the company hasn’t seen since the 1970s. The demand for Airstream’s design-driven products led to the largest backlog the company had experienced in more than 30 years.
To support the growing demand for Airstream products, the company is increasing production and rapidly creating jobs at its Jackson Center, Ohio manufacturing plant. Airstream made numerous key hires for new positions across all areas of its business, including manufacturing, engineering, accounting, sales and more. As a result, Airstream was recently honored with INC Magazine’s “Hire Power Award” which recognizes companies that are driving jobs and the economy in their respective industries.
Airstream’s expanded distribution and more committed dealer network were the largest drivers for the company’s record year, which included the addition of new retailers in key markets in North America and abroad. With a stronger dealer network across the world, further development of markets such as China, Australia and South Korea will continue to be a priority in Airstream’s global growth strategy.
Accelerated marketing and social media initiatives also played a significant role in increased awareness of Airstream, and brand partnerships with companies like Veuve Clicquot, Levi’s and Fender drove new audiences to consider the versatility of Airstream’s products. The company also heightened its focus on social media engagement with the launch of its Live Riveted campaign. Live Riveted is a messaging platform that captures the excitement on which the brand was founded, and the overriding theme that connects people from all walks of life to Airstream and the travel and outdoor adventure it inspires.
“We are thrilled that at 82 years old Airstream is more popular than ever, and our customers, as well as leading brands across the world, continue to find new and creative uses for their Airstreams,” said Airstream President and CEO Bob Wheeler. “We anticipate another successful year in 2014 as we ramp up production and continue to gain momentum in global markets. Our international customers are keen to buy Airstreams and experience the American-made quality of our travel trailers.”